Shah Rukh Khan has been a superstar for over 30 years, and his success did not happen by chance. Even before his fame, he understood one important truth. If you want to stand out, you need to create something memorable; your own trademark.

In an interview, actor Jaaved Jaaferi* recalled working with Shah Rukh Khan in 1995 and mentioned how Shah Rukh already knew the importance of having a distinct style. He developed a trademark style, something that set him apart from everyone else. One clear example is Shah Rukh Khan’s signature pose, with his arms wide open, welcoming his audience. This simple gesture has become his personal trademark, something fans recognize instantly.

The idea of a trademark style is not just for actors. In business, a trademark is what makes a brand stand out. It is what makes people immediately think of your product or service when they see it, just like Shah Rukh’s signature pose which is easily recognized and remembered.

So, what can we learn from Shah Rukh Khan when it comes to building a strong trademark?

1. Develop a Unique Identity: Just like Shah Rukh Khan’s signature pose, you need something unique that people will always remember about your brand. A trademark is your brand’s signature, and it should be distinctive.
2. Be Consistent: Shah Rukh has stuck to his style throughout his career. Similarly, a strong trademark is built through consistent use. Make sure your brand identity is always presented in the same way, across all platforms.
3. Get Noticed: Shah Rukh Khan’s pose is famous because he has been seen doing it in movies, posters, and events. For your trademark, make sure it is visible so people can connect with it over time.

Shah Rukh Khan’s journey to becoming a superstar is a great example of how being unique, consistent, and visible can make a big impact. A strong trademark is like his signature pose, it is memorable, instantly recognizable, and stands out in a crowd.

In law, a well-known trademark is like Fevicol’s “Majboot Jod,” strong and unbreakable. It sticks with people because it is unique, consistent, and present in the market. Just like Fevicol’s “Majboot Jod,” your trademark should be a lasting connection between your brand and your audience.

*Source:

1. https://indianexpress.com/article/shah-rukh-khan-trademark-style-to-become-star