Category: Blog
-
Why Proper Trademark Usage is Essential for Brand Protection
In branding, a trademark is much more than just a logo or a catchy name. It’s a symbol that represents the source and quality of your product, distinguishing it from competitors in the marketplace. However, the way you use your trademark can significantly impact its effectiveness and legal protection. The Risk of Becoming Generic A…
-
The Sweet Origins of Trademark Law: How Bakers Paved the Way
When you think of trademarks, you might imagine logos, brand names, or catchy slogans that help products stand out in a crowded market. But did you know that the origins of trademark law are as humble as a loaf of bread? That’s right; trademark law, which today protects businesses, has roots in the everyday work…
-
Why You Need to Trademark Your Brand: The Adidas Case
Why Trademarking Your Brand is a Must: Lessons from Real-Life Disputes. Running a business with a unique brand identity but without trademark registration is like walking a tightrope without safety nets; you are at risk of falling at any moment. Even if you are an expert in your field, legal disputes can be draining, costly,…